Tuesday, July 30, 2013

Hayley Paige Bridal is Coming to Serendipity!

We are celebrating the upcoming arrival of this fashion maven's bridal collection with a trunk show this weekend!!

Hayley Paige is a young, flirty and vibrant designer that has already made a HUGE impact in the world of bridal design. Her collections exude femininity with an uber cool sense of savvy and style. Her ever-growing popularity has even snagged an international campaign with Avon, featuring her romantic and glorious gown, "Petal." 


Never one to shy away from anything bold, Hayley introduced a striped fabric with endless character, "Guindon".

Soon following, a sister preppy piece, "Keaton" came about, creating a media sensation.

Here are a few more from the fabulous Fall 2013 Hayley Paige Collection:




Tuesday, July 23, 2013

Pronovias Presents the 2014 Pre-Collection at Serendipity Bridal!!

This is a trunk show that you DON'T want to miss!! Whether you a fashionable bride that fancies feathers, or a classic bride that loves lace; Pronovias has your gown!!

This 2014 Pre-Collection via the largest bridal house in the world certainly lives up to its iconic reputation. Clean lines are consistent throughout, but the addition of new fabrics such as this subtle print in "Leura" brings a fresh and flirty feel to the Barcelona beauties.

Another note worthy addition to this collection is the "sea shellesk" beadwork of "Lagara."The strategic placement of the flat, luster beads create an amazing sheen in all the right places.

This gown simply demands attention...the lovely "Ledurne." The fit, the flare the FEATHERS...oh my, my, my!!!

We are beyond excited to have these and MANY more amazing gowns at Serendipity!!
Appointments are extremely limited for the show this Friday the 26th and Saturday the 27th, so call and quickly secure an appointment with our talented stylists. 512-374-9492.

Tuesday, July 16, 2013

Watters Fall 2013 Trunk Show

We are over the moon to have all of these gorgeous gowns in one setting for the trunk show this Friday the 19th and Sat the 20th!! 

This collection includes the most picture perfect silhouettes and the dreamiest of fabric manipulations that I have yet to see in one season. The fluid overlays and soft illusion necklines are beyond breath taking, and I simply cannot get enough of them! The shapes range from fitted mermaids and flowy A-lines to fairy tale like ball gowns, while all somehow remain very cohesive with spot on details that incorporate all of what is happening in couture bridal fashion.

I usually only add a few photos of my fav gowns, but I simply could not narrow it down this time....and there are more that you simply HAVE to see in person!

Friday, July 12, 2013

Yet, Another Reason to Attend Bridal Trunk Shows

'Tis the season for summer trunk shows at Serendipity, and the question will often arise, "Why are trunk shows so special?"

There are obvious reasons such as discounts, previews of new collections, special appearances by designers, etc. But a big perk that often gets overlooked is color. 

Let me explain: Designers present particular gowns in color variations based on their preference and vision for the collection. Each salon can then decide if they want to carry out this color with their sample gown, or change it based on their customer base. As we know, no two brides are alike, so a perfectly peach toned gown, may not be what every bride envisions for the big day. Since each salon only orders one sample for each design, chances are that if the desired shade is not that of the sample, the bride will have to simply imagine how the dress will look in the particular color that she wants.

During trunk shows, duplicate samples are much more likely, which gives the bride a tangible example of their dress in another color. If the exact gown is not on hand, the probability that the fabric, embroidery or lace is part of the show. This can help complete the overall style vision and give clarity. So, take advantage of these special showings!!

Here are a few of my favorite gowns that have made headlines in super special shades of everything from peach to purple rainbow:

Tuesday, July 9, 2013

Watters Gown Makes the Cover of Brides Magazine!!

I am love, love, loving that one of our favorite gowns from Watters' Spring 2013 collection,"Consuela" is gracing the cover of one of the most recognized magazines in the wedding industry!!

Brides Magazine acknowledges that this crochet lace beauty is spot on with the upcoming trends. This gown fulfills the desire of the fashionable bride to be couture and classic. The endearing pattern of the dimensional lace is seamlessly placed on a flattering a-line silhouette with a full tulle skirt. The scalloped edge falls into the skirt creating a modern twist to a classic hem. This unique camellia lace is a fabric that is adored by fashion houses such as Chanel, so it is no wonder that it translates beautifully into bridal.

Watters took a step further and completed the spectrum of styles for the rehearsal dinner, or getaway gown by using the same lovely camellia lace in their beyond adorable "Tikka"dress within the Encore collection. Doesn't get much cuter than that!!

Thursday, July 4, 2013

"Best of" Lazaro Trunk Show

Set off the fireworks!!

Although it seems impossible to narrow it down, Lazaro has picked their "best of" collection and sent them our way. Lazaro has remained one of the most sought after designers in bridal, and celebrities have taken notice. With appearances on the red carpet this season as well as super star, Mariah Carey's vow renewal ceremony, Lazaro is as popular as ever! You do not want to miss the opportunity to view this specialty collection of some of the finest lace, beadwork and embroidery in bridal!!

Special discounts and personal styling will be available Friday the 5th  and Saturday the 6th.  (Dates may be extended upon JLM approval.)  Be sure to schedule your appointment with our seasoned staff.

Here are some of my favs, enjoy:

As an extra treat for our beloved brides, we still have the Fall 2013 Jim Hjelm Bridal gowns throughout the weekend!! Lazaro AND Jim Hjelm beauty gracing our floors.....let's celebrate!!!