Friday, October 28, 2011

First Look at Anais Spring 2012

Had to share these amazing first shots of the new Anais Collezioni dresses! Happy Friday!

Thursday, October 27, 2011

Anais Trunk Show This Weekend

Calling all fashionista brides:

Created by St. Pucchi family, Anais Collezioni is a bridal powerhouse in its own right. This innovative collection is making a highly anticipated stop at Serendipity Bridal for a fabulous bridal trunk show. Among the collection of lux gowns, we will have the "best of" for an exclusive preview for our brides.

To quote designer Kris Totman, (from the St. Pucchi family), "Anais Collezioni addresses a need in the marketplace for innovative and cutting edge bridal design at an affordable price. "

I could not have said it better myself.

Here are images of just a few of our favorites, as well as a sneak peek of Spring 2012 line from NY Market. Just of hint of what is to come next season....

I adore the exposed boning in combination with the liquid sparkle.

Feathers AND sparkles on a super flattering ball gown?? Now, WHAT could be better??

This is one of my favorites. It's "nautical goes couture" and I LOVE it!!

Tuesday, October 25, 2011

Behind the Scenes at Watters and WTOO, Spring 2012

Ahhh, the infamous Watters runway show.... Always one of the most anticipated collections of the season. This bridal superstar is consistently at the top of the game, and as always, debuted an incredible Spring 2012 line at the Fall Bridal Market.

These designs manage to always be a step ahead of the fashion trends, and yet, remain timeless. This line was no different. We viewed amazing glitz countered by romantic lace and layered chiffons. I love sharing these candid action images, because it showcases the movement and presence that each of these gowns possess. Enjoy!


"Vivien" is such a fantastic mix of elegant and modern. The jagged hemline on this full skirt is a grand and formal take on the trend.

Rightfully named, "Diana", this princess-esk gown is super chic and elegant. The lace illusion is very delicate and feminine. A perfect touch.

The way that this gown moves is beyond breath taking. The delicate fabric and strategic layers of the organza skirt are really amazing. "Norma" was an "ahhhh" moment for me.

The "Loren" top and "Sabrina" skirt paired together create a sexy and sophisticated look that I adore. This beautiful corset top, would be amazing with a shorter skirt for your "getaway" look.

"Greta" is a beautiful lace design with the heavily desired capped sleeve. The proportion of this scalloped lace sleeve is spot on, and the elegant detail of the beaded belt is a super stylish addition.

"Emerson" is the glam gown for the modern bride. The pattern of the sparkle creates a super flattering and lengthening shape.

"Oriana" is a sensational ball gown filled with flirty and sweet details throughout. The soft straps at the textured bodice and floral appliques trailing down the nectar hued gown are nothing less than remarkable.

"Camden" is an uber romantic lace halter gown with a fitted shape and blush obi sash. This is a story book image of the beautiful blushing bride.

As always, Watters loves to introduce a fantastic new color to bridal, and this gorgeous WTOO gown, "Dove", in shown in dramatic steel has stolen the show!! Love it!!

I love, love, love this neckline!! The twisted knot is so interesting and delicate, and the fit of this gown is impeccable. The floral and crystal belt adds such a soft touch, and great balance. "Cole" is one of my favorites!

"Camilla" is a classic, super flattering shape, with an unbelievable mix of pleating and rosette design shown in a rich shade of champagne.

"Bristol" is at the at the top of my list! The combination of exposed boning in the corset top and heavy lace appliques trailed off to the hemline of the slightly fitted skirt are magnificent! Check out the little girl in the background...she agrees, it's jaw-dropping! ;)

Serendipity Bridal is so excited to debut these dresses and more from the Spring 2012 collection at our salon on November 4th and 5th for an unforgettable trunk show! Be sure to schedule your appointment soon!!

Thursday, October 20, 2011

Jim Hjelm Blush Spring 2012 Sneak Peek!

I can sum it up in two words...IN LOVE...with the Spring 2012 Jim Hjelm Blush collection that is. Hayley Paige, formally with Melissa Sweet, is now designing for this unbelievable line of gowns, and she has perfected a look for the flirty and innovative bride. Pure genius!

There was something so magical about the entire line of these gowns, that I could not wipe the smile off of my face... even hours after the show. These dresses are vibrant, young and super sassy. The silhouettes are flattering and sleek, and the fabrics are light and airy. Fantastic for outdoor, southern weddings!!

I will be sharing the full line of fashion pictures from this collection soon, but in the meantime, I could not wait another second to reveal my favorites! Enjoy!!

Primrose is an organza, and tulle ball gown that seems to literally float on air. The sweetheart corset lined lace bodice is ultra feminine, with a hint of sexy. Pretty perfection!!

Now, this gown is a masterpiece...Camellia is the epitome of fashion innovation. The organza and tulle illusion overskirt is adorable AND removable!! This fantastic gown is a fashion maven's dream come true. A perfect opportunity to borrow the celebrity trend of wearing two looks, without changing gowns. The slim sheen lace gown by itself is a show stopper, with delicate dual straps flattering the low, open back and gorgeous neckline. Now add the overlay skirt....icing on the cake!! The girly bow combined with cascading ruffles trailing the skirt is a breath of fresh air. Hands of my top favorites.

Tuesday, October 18, 2011

Spring 2012 Bridal Fashion.... New York Marketing Recap

Fashion is forever evolving, and although bridal trends are not as quick to change as ready-to-wear, we are seeing a slight shift in styles this season at New York Bridal Market. It was an inspirational experience to say the very least.

Spring 2012 is all about refined glamour. It's Prima Ballerina meets Marilyn Monroe, and I cannot get enough!! The feminine silhouettes and dreamy fabrics were combined to create a beautiful vision of whimsy AND wow.

Bridesmaids dresses followed the "fashionable" suit quite nicely. We viewed everything from adorable prints in lighter fabrics, to amazing lace overlays. The were no frumpy fits to be fact, pay attention to your gams ladies, because these hemlines are certainly shorter than seasons' past. Designers have also made it much easier to allow your bridal party to choose their own neckline and silhouette, while remaining in the same fabric and color scheme. Some collections were even shown like this on the runway.

Veils and accessories also received a fashion facelift. Toni Federici debuted some unbelievable crystal embellished veils and introduced variations of the uber popular "tucked" veil. Blushers are big again, but birdcage veils have flown the coupe. We are really excited to unveil the Spring 2012 Serendipity Bridal Belt collection later this month as well. Our motto this season is "Go big, or go home...." We bring in new skinnier widths, more sparkle, color and the most beautiful, handmade silk flowers that you can imagine. So flipping excited about this line!!

Another refreshing observation of this trip, is that each designer is offering different interpretations and visions of what they would like to see in Spring of 2012. This is such a delight for me as a buyer for Serendipity Bridal, because we continue and strive to offer a large number of designers for our brides to choose there is a special look for each of our cherished clients.

Here are just a few pictures I took of the creations that stole my heart in NY from a couple of our beloved designers:

Monique Lhuillier bridesmaids are once again nothing short of amazing.

Watters bridesmaids continue to stay a step ahead, and introduce a new cotton silk in an adorable print, as well as feature numerous styles within the same color and fabric.

Marisa unveils the newest antique lace pattern, and subtle, sophisticated horsehair trim hemlines.

WTOO Bridal takes chic to a new level with lace, exposed corset boning, and textured tops. LOVE, LOVE, LOVE!

Watters Bridal does not disappoint with these innovative and romantic designs for the classic bride.

Upon designer approval, I will be featuring posts that go into further detail about each collection from these lines as well as Lazaro, Jim Hjelm, Jim Hjelm Blush, Pronovias, Kleinfeld's Alita Graham, Paloma Blanca and keep checking back in!

Monday, October 10, 2011


We are BEYOND excited to unveil some exciting news:

Yes, this bridal powerhouse has found a new home at Serendipity Bridal, and we are in love already. The gowns are scheduled for their grand arrival in the beginning of November....a pretty fantastic early Holiday gift if you ask me. ;)

18 of these grand and gorgeous dresses will be gracing our newly renovated salon floor, and we are beyond tickled to share them with our fabulous brides.

Among the lot of lovelies are these knockout gowns:

More to come on this hugely anticipated event!!

Thursday, October 6, 2011

Designer Clearance Gowns.....Last Chance!!

Listen up, ladies...if you are in need (or want), of an amazing designer bridal gown at a bargain price, make your appt ASAP. Renovations begin very soon, and we would love nothing more than to find our beautiful overstock dresses to find a happy home.

If you have a short engagement, limited dress budget, or are thinking about wearing 2 dresses....this is your dream come true!!

Lazaro, Melissa Sweet, Amsale, Watters, Monique Lhuillier Bliss, Romona Keveza, just to name a few designers amongst this clearance sale.....these deals are beyond fabulous!!!

Don't forget that we have adorable silk bridesmaids dresses marked down to as low as $20!! Holiday parties, rehearsal dinner, bridal showers, girls night out...whatever....who doesn't want a little Monique Lhuillier number hanging in their closet?!?!?

Austin's landmark bridal salon is getting a head to toe makeover, but continuing to provide amazing customer service and the best bridal selection in all of central Texas will remain constant. We are privileged and proud to be named one of Brides Magazine top 50 bridal boutiques, and we strive to continue the legacy for many years to come.

Tuesday, October 4, 2011

Did Seth Rogen's Wife Wear a Serendipity Belt??!

Seth Rogen and Lauren Miller tied the night over the weekend, and although we did not have the pleasure of styling the appears that she has GREAT taste! ;) Her strapless ball gown is perfectly accessorized by a beaded belt that is very similiar to our coveted "Ryder" from the latest collection of Serendipity belts.

photos: flynet,