Jim Hjelm Spring 2014 and Hayley Paige Fall 2013 Trunk Show

Straight from the runways in NY to the Serendipity Bridal salon floor in Austin......Jim Hjelm Blush Spring 2014 Collection!! As if that wasn't great enough, the uber successful Hayley Paige Fall 2013 Collection will in accompaniment. Brilliant!

The Fall 2013 Collection from Hayley Paige needs no introduction. The group of gowns were an instant hit with the press and continue to create a buzz among fashionable brides. The signature beaded boleros, and printed fabrics have sent this young designer into stardom, and we could not be happier to have them in the salon!

Jim Hjelm Blush Spring 2014 is beyond fabulous! The flirty and effortless dresses are everything that we have known from Blush gowns in the past, but the addition of fashion forward details left us in complete awe, and we fell in love. I know that you will too!!

These gowns will be in the salon October 18th thru the 20th. Take advantage of our extended weekend hours and view these amazing collections!! 

Bridal Market Recap --- Hayley Paige for Jim Hjelm Blush

Hayley Paige for Jim Hjelm Blush Fall 2013 was hands down, one of my favorite collections to be presented at NY Bridal Fashion Week. This uber feminine line is young, fresh and fashion forward. Deep, open backs, lace, and flirty necklines dazzled down the runway.

Hayley Paige is one of the youngest bridal designers, but she is no doubt, establishing her presence in the industry. Her attention to delicate details and frilly, but not fussy, extras create an individualistic design that makes her gowns recognizable.

The greatest and most innovative addition to this already trendy collection is the removal of the underlying petticoats within the full A-line skirts. BRILLIANT!! So many brides end up removing the extra "poof" to create a softer line while still seeking the effect of a formal, bridal skirt.

Here are some the behind the scenes shots:
         (who can spot Randy from "Say Yes...") ??

Hayley nailed it!!

Voted Knot's Best of 2013

What a way to start the new year! We are so pleased to be voted yet again, The "Best of" Bridal Boutique from The Knot for 2013.

What sets us apart from the rest??

Where to begin-

First of all, we pride ourselves on our knowledgable, seasoned staff and impeccable customer service. Being in the business for 25 years can do wonders for being on top of the bridal fashion game. We give back to our community as much as possible. Just one example, we worked hand in hand with the SIMS Foundation to style and design an on stage wardrobe for a talented femme to wear in a once in a lifetime performance. (Jazz Mills photographed below in Jim Hjelm Blush tulle bridal gown)

We are a bride-to-be's "go to" bridal salon because of our haute designer selection, and our diverse price point is appealing to a large array of budgets.

Here are a list of our beloved designers from least to most expensive, and everything in between:


Carrafina
WTOO
Anais
Jim Hjelm Blush
Pronovias
Paloma Blanca
Watters
Sarah Seven ***Only salon in Texas***
Jim Hjelm 
Lazaro

Our newly renovated show room allows for beautiful and spacious dressing rooms, and more than adequate space for beloved guests of the bride. Our comfortable decor and Austin chic surroundings allow for a fun time had by all!

Thank you to all of our beloved brides that voted for us!! We truly cherish each and every one of our lovely ladies, and strive to maintain our extraordinary presence in bridal fashion!

XOXO

Jim Hjelm Blush Trunk Show

Get your flirt on...Jim Hjelm Blush is on its way! This uber fashionable and feminine line is going to be making a stop at Serendipity for a highly anticipated trunk show.

These creations from the press favorite, Haley Paige, have started a well deserved media frenzy for their latest and greatest line. We are lucky enough to have an assortment from the Fall 2012 line as well as the Spring collection that we adore so much!

Check out some of my favs from Fall 2012:

style #1251
This layered look is beyond adorable with the addition of a petite tailored bow at the natural waist. 

style #1253
Look no further for a flattering gown with straps. This pleated trumpet has just the right amount of style and structure to create a picturesque silhouette. 

style #1255
Perfect for any bride wanting to make a statement on her day, this triangle strapped bodice is a great cut for petite brides that aren't afraid of a flirty top.  

style #1254
Probably my fav from this line, this feminine gown is beyond beautiful complete with a silk satin sash and delicate lace hem overlay. Gorgeous!! 

Make an appointment today to get this exclusive sneak peek of gowns that have yet to settle in salons. Our experienced staff of stylists can help you complete this stand out looks.